Big Ideas in Unflattening 3/13

“In seeking new approaches for opening expansive spaces and awakening possibilities, let us look to our ways of seeing themselves, and how, quite literally, the means to create perspective lies right between our eyes. The distance separating our eyes means that there is a difference between the view each produces- thus there is no single, “correct” view. (Sousanis 31).

Perspective in visual rhetorics is an invitation for viewers to have a say [and know it will count] during the process of critiquing images. When perspective is not accounted for as a step in a visual rhetorical analysis,  new interpretations and discoveries become unknown and will never be accounted for. 

Glossary Terms (3/6)

Communicative Artifact: Foss explains that a communicative artifact of visual rhetoric is an actual image where visual symbols are used to communicate; it is the “product of the creative act” and, although not every visual object constitutes visual rhetoric, communicative artifacts encompass three main features – symbolic action, human intervention, and presence of audience (143, 144). [JS]

Rhetorical Perspective: Foss describes rhetorical perspective as a “critical-analytical tool or a way of approaching and analyzing visual data that highlights the communicative dimension of images” (145). Foss states that this theoretical perspective involves examination of the symbolic or communicative features of visual rhetoric. To successfully understand the possible effect a visual may have on an audience, a scholar must understand those communicative features – nature of the image, function of the image, and evaluation of the image (146). [JS]