Task optimization: Drucker discusses task optimization in her chapter about interfaces. She describes how this concept is a mediation “between information structures and user needs” in the interface (Drucker 148). Based on Jakob Nielson’s work on web usability, scholars who work with interface come to know this term, however it is reductive in that it does not directly address humanistic design. [GMK]
Frame analysis: When explain interface theories, Drucker describes how frame analysis is different when looking at web interfaces as compared to print or film interfaces (154-155). Frame analysis is “a schematic outline that formalizes certain basic principles of ways we process information into cognitive value or go from stimulus to cognition” (156). She also mentions that two basic conventions of frame analysis are spatial and dynamic relationships (157).