Glossary Terms (3/6)

Communicative Artifact: Foss explains that a communicative artifact of visual rhetoric is an actual image where visual symbols are used to communicate; it is the “product of the creative act” and, although not every visual object constitutes visual rhetoric, communicative artifacts encompass three main features – symbolic action, human intervention, and presence of audience (143, 144). [JS]

Rhetorical Perspective: Foss describes rhetorical perspective as a “critical-analytical tool or a way of approaching and analyzing visual data that highlights the communicative dimension of images” (145). Foss states that this theoretical perspective involves examination of the symbolic or communicative features of visual rhetoric. To successfully understand the possible effect a visual may have on an audience, a scholar must understand those communicative features – nature of the image, function of the image, and evaluation of the image (146). [JS]