Big Ideas 2/27

“Conceptualized as a communicative artifact, visual rhetoric is the actual image rhetors generate when they use visual symbols for the purpose of communicating” (Foss 143). “Not every visual object is visual rhetoric. What turns a visual object into a communicative artifact, a symbol that communicates and can be studied as rhetoric- is the presence of three characteristics. The image must be symbolic, involve human intervention, and be presented to an audience for the purpose of communicating with that audience. (Foss 144).