Glossary Term – Design

Design: “It is important to point out that thinking of composition as design shifts attention, if only momentarily, from the product to the act of production (George 18).”  Diana George also notes how the visible and material nature of writing provides a link to the modern theories of graphic design (25). The emphasis on visual construction comes to the forefront when writing on the web–colors, images, links, font, white space, etc. (26) This can certainly be applied to posters, ads, help documentation, and other forms of professional communication that call for visual design, but even in the design of objects (see video below). Design then shifts back, if only momentarily, from the act of production to the product.